The dramatic changes in cosmopolitan lifestyle, increasing brand awareness, the tremendous potential of thriving middle class has shifted consumer focus from being product centric to brand centric. Shopping malls are the centre stage for all retailing activities in the developed countries and the concept is catching up fast in India.

With most of the mall based development taking place on the periphery of Delhi, the huge potential of the affluent class in the city and especially in North & West Delhi is waiting to be tapped.